Although I feel that our group blog was an extremely unique and intresting idea, I believe that we limited ourselves by having such a restricted target audience. By deciding to only target 25-40 year old buisness travellers, frequently travelling to and from New York and London I believe that we prevented ourselves form adding variety to our blogs.
Had we chosen a much wider target audience I beleive that many of us including myself would have found more to right about and most of all would have found it much more easier as we could relate to our blogs more effectively. For example as young students I feel that we don't have a clear and defined understanding of what 25-40 year olds like.
A way in which I feel we could have overcome this problem was to have carried out reseach before we started blogging that way we could have gained an understanding of what it is our target audeince would want to know and read about.
I think that the name of our blog worked well, I believe it clearly reinforced what our blog was about. However, I do feel we could have defined this much more on our blog by providing a brief description on what our blog was about.
The style of writing within each blog I feel worked extremely weel, each blog had a similar tone and style to it which i believe all in all made our blog work well. They were all easy to read and understand and our use of pictures helped grab attention and successfully linked with the writing.
I do feel as though we could have designed our blog much better although it all flowed well and the use of colour and font, remained consistent throughout, I think we could have chosen a better template and used more colours that brought our page out and added to the sophistcated theme that is carried out throughout each blog. We were trying to target a specific target audience which happens to be 25-40 buisness travellers therefore we could have chosen colours that linked well with them for example black and silver, as both colours are more sophisticated and stylish, which inturn reflects the target audience.
I also feel as though our layout could have been slightly more easier, as we were all blogging everyday, one New York and the other London the page was a bit too busy and there was no clear differentiation between the two.
In relation to my own post i feel as though I could have made each a bit more unique. In some cases I felt as though i was repeating myself within each blog.
Having chosen to do clubs I felt as though all I was talking about was the music and atmosphere and so on , rather than including my own opinion.
However, this is alot to do with the fact that many of the places I wrote about were places i had never been, therefore I had to rely on other people's view of the club on the internet and then incorporate it within my blog. Although this was not much so for my London posts it did seem to effect my NYC posts. As I live in London I found it much easier to talk about clubs there, this is because i have experienced the atmosphere within clubs there.
Something I feel I need to improve and focus on for next time is my spelling and grammer, as I often make silly mistakes, due to me not properly proof reading.
Overall, I think that our blog worked extremely well and I beleive that we all fulfilled our criteria well and worked very well as a group.
Subscribe to:
Post Comments (Atom)
1 comment:
Good eval - I understand your concerns about the target market... When you say you think the way forward was to go for a wider target market, what do you mean exactly? A wider age range? Or a different niche altogether (e.g. tourists, not business travellers)? Or a more tightly targeted niche (e.g. student travellers).
Your observations about research are on the mark. If we had money/time, if we were taking this seriously as a commercial proposition, we'd research the audience in all sorts of ways. I think what you say about working with a template and using the colour schemes is also a good point. Having said that, I think the thing that could have helped LDNY most is a clear description of what it was and who it was aimed at at the top of the page.
We talked about the problems of writing listings copy - how it often can't flow from personal experience - it is a useful skill to develop. You can write in such a way that you deliver info people can use along with little personal comments.
You're right about your spelling/grammar - even in the eval, you make some silly little detail errors that come from writing quickly and not proof reading. Remember, you can post, then come back later, proof read and edit out mistakes. Sometimes they're easier to spot if you wait a while after you've posted.
Post a Comment