I am particularly fond of this website not just because it is a celebrity gossip website but because I feel that this website is fun, eye catching and extremely easy to use.
'Welcome to Perez Hilton' website is set out similar to a blog page, each article has a heading, a humorous image and a short, snappy but also detailed and friendly written piece.
I believe that this particular website successfully uses all the potentials available to us via the web. Its extravagant use of theme colour, use of hyper links and especially its use of images all add to the visual excitement of the page.
The website also provides the viewer with the use of a search engine box, which similar to hyper links allows for easy navigation around the page. The viewer can simply type what celebrity it is that they would like to get gossip on and is then immediately navigated to the page. If that's not helpful then I'm not quite sure what is.
The entire website is extremely well laid out, the page setup ensures that the reader is able to identify exactly what it is that the website has on offer for them.
For example, on the left hand side of the page the viewer is given a list of things that they can do on the website with each section clearly labelled for the reader ie, 'send tips' and 'represent'.
Whilst the right hand side is where the adverts are positioned.
One interesting factor about the adverts on this website is that all the adverts included are ones that would appeal to the specific target audience that view this website. For example some of the adverts include; adverts about diets and adverts for gay websites etc.
This I believe can be said otherwise for many other websites, which tend to have a variety of adverts advertised on the page, rather then one's that would be of particular interest to their target audience.
Each of the adverts on the ‘Welcome to Perez Hilton’ website also have hyper links included in the short text alongside it, navigating people to other websites, which they may find of interest and which generally focuses on many of the issues that feature on ‘Welcome to Perez Hilton’ website. This again allows for easy navigation and usability for the viewer.
The website also takes advantage of other advantages provided by the web including the use of multi media. For example the website includes the use of videos via the use of you tube and it also includes flashers, which are images that flash or rollover every few seconds.
This I believe not only adds to the overall effect of the website page, but it also makes the page more appealing and in some cases interesting to the viewer.
Overall, I think that the entire website is extremely user friendly, its easy on the eye and easy to use. The entire layout and use of colours also successfully work alongside the entire theme of the website, which is witty and full of hot gossip.
